华帝推出“全系”战略,潘叶江认为厨电行业有望与去年持平

新京报贝壳财经讯(记者 陈维城)10月23日晚间,华帝举行2020年品牌发布会,首次亮出 “全系”概念,为消费者提供厨电全生态解决方案。疫情之下的厨电行业,华帝董事长潘叶江认为,若第四季度继续恢复,行业销售情况有望与去年持平。

发布会上,华帝与敦煌联合推出华帝敦煌套系,包含烟机、灶具、洗碗机、蒸烤一体机和热水器。

华帝董事长潘叶江认为,厨房电器不应该只是基于功能独立于厨房,未来的厨电应该与厨房相互融合,不仅仅是厨电的套系化研发,还应提供整体厨房空间的解决方案。

华帝方面介绍,套系产品的推出,是华帝对全系战略的贯彻,也是华帝为未来构建全面厨房生态的“敲门砖”。利用云数据、5G等多元技术,让厨房统一成智慧大脑。

新京报贝壳财经记者注意到,近年来,华帝股份(002035,股吧)产品品类不断拓展,除了主营业务烟机、灶具、热水器品类外,华帝还布局了洗碗机、集成灶、蒸烤一体机、净水器等品类。未来华帝多元化是否会有侧重点?

华帝股份高级副总裁韩伟认为,华帝多元化实际上是专业化,华帝产品品类拓展没有离开厨房,但厨房在演变,烹饪的用具也随之多元化,作为专业化的厨电制造商,才能形成多元化细分品类支撑烹饪方式,这也是回归到全系的产品逻辑。未来会对厨房全品类产品做得更专业、更垂直。

厨电行业受房地产周期影响,处于下行状态。叠加疫情影响,今年半年报显示,老板电器(002508,股吧)、华帝股份、万和电气(002543,股吧)等厨电企业业绩也出现下滑。目前,华帝与厨电行业恢复情况如何?

“厨电因强安装属性,行业整体遭受疫情冲击明显,影响较大。不过随着国家对疫情的有效控制,及一系列刺激消费政策与举措的出台,厨电行业整体呈现复苏,市场开始活跃。”韩伟介绍,基于目前现实环境,华帝对品牌、渠道进行转型升级,以零售为导向,逐步实现线上线下的融合,开拓工程渠道。

疫情背景下,今年厨电行业与去年相比将是何种水平?华帝董事长潘叶江向新京报贝壳财经记者表示,第四季度的销售情况对于厨电行业至关重要,全年行业发展状态取决于今年第四季度的表现,若按照今年二、三季度的恢复趋势,加上双十一消费促进,厨电行业销售情况有望与去年持平。

新京报贝壳财经记者 陈维城 编辑 李薇佳 校对 赵琳

(责任编辑:张洋 HN080)
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